You Won't Believe Who's the New Face of SKIMS! (Hint: She's Got Bridgerton Buzz)

You Won't Believe Who's the New Face of SKIMS! (Hint: She's Got Bridgerton Buzz)

2024/07/15

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Hold onto your bonnets, Bridgerton fans, because Penelope Featherington just stepped out of the 19th century and into the world of modern-day glamour! Nicola Coughlan, the beloved actress who portrays the sharp-witted, secretly scandalous Lady Whistledown, is the star of Kim Kardashian's latest SKIMS campaign, and the internet is losing its collective mind.

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"It's the crossover we never knew we needed," gushed one fan on Twitter, her words echoing the sentiments of countless others. "Penelope in SKIMS? Iconic."

Marketing Genius at Work: Kim Kardashian's Savvy Collaboration

Kim Kardashian, a master of branding and timing, is known for her strategic collaborations. Choosing Coughlan as the face of SKIMS just as Bridgerton Season 3 dropped on Netflix is a stroke of marketing genius, capitalizing on the show's massive popularity and Coughlan's undeniable appeal.

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"Kim knows exactly what she's doing," observed a marketing expert in a recent interview. "This collaboration is a win-win. It gives SKIMS a dose of Bridgerton-esque elegance, and it elevates Nicola's profile beyond the period drama genre."

"Everybody's Wearing SKIMS": Nicola Coughlan Shines in Sultry Campaign Video

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